How the work gets made.

Generative models ship with defaults that quietly degrade product work: an amber-warm grade, a studio-composite look, inflated scale on small objects, over-smoothed edges. Left alone they produce the flat, plausible, slightly wrong image everyone recognises now. The work is in refusing that.

The mechanics

1. Preventative promptingprompts are built to correct the defaults before they appear, and recurring corrections are locked as hard rules rather than re-typed.
2. Material precisionwhen scale has to be exact for canvas, acrylic glass, Alu-Dibond and textile, the product is composited in post rather than trusted to the model.

Objective

Images that read as photographed objects on a real wall or table, not as renders.

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The measure is whether a customer gets through. Clean, modern, and above all legible: every step explained, nothing that leaves someone stuck or unsure what happens next. The customer should be confident about the price and about the decision in front of them before they are asked to commit to either.

The mechanics

1. The shortest honest routefrom landing page to basket in as few steps as the product allows, without burying the customer in information or asking for choices they don’t yet have a reason to make. Where a flow gates a decision before showing its price, that is the thing to fix.
2. Built-in complianceusability heuristics, WCAG 2.2 AA and platform conventions from the first pass. Contrast, keyboard paths, touch targets and screen-reader order are part of the build, not a later audit.

Objective

Measured against the flow a customer actually has to get through, not against how the page looks.

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I build products once, to their real dimensions, and generate everything else from the model. The source is the print spec — cutfiles, product PDFs and physical samples — so plies, glue lines and thickness are measured rather than judged by eye. What comes out reads as the actual object because it is the actual object, described accurately.

The mechanics

1. Built from the specmodels are parametric and derived from production files, with weight cross-checked against material density. A new size or finish is a parameter change, not a rebuild.
2. Physically correct renderingCycles caustics, refraction through 25 mm acrylic, and contact shadows measured with difference plates rather than estimated.
3. Handed over as PSDmulti-angle renders exported with the motif as a replaceable Smart Object, so colleagues produce new visuals without opening a 3D tool.
4. Motion base for filmanimation built in Blender to the product’s own dimensions, then re-rendered for finish, so geometry, camera and timing stay controlled.

Objective

A single model can serve product imagery, listing consistency, animated idents and film. A new size, finish or motif is a parameter change rather than a reshoot.

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